New Logo Press Release at Newsarama

Chiclo · Post by **Chiclo** » Thu Aug 16, 2007 2:29 am

leonmallett wrote:I immediately like the logo at a tilt, as it may symbolise a lot, whilst also freshening up the original, which is cool.

The only thing I didn't like was that almost cursive lettering font. I would have preferred a more angular font and for VALIANT to be capitalised.

And Sans Serif.

TKWill · Post by **TKWill** » Thu Aug 16, 2007 2:34 am

Linky does not work for me.

*SQUEE* · Post by ***SQUEE*** » Thu Aug 16, 2007 2:47 am

At first I just wanted the old logo back and didn't like it. But this is a very good... substitute.

leonmallett · Post by **leonmallett** » Thu Aug 16, 2007 3:02 am

Chiclo wrote:
leonmallett wrote:I immediately like the logo at a tilt, as it may symbolise a lot, whilst also freshening up the original, which is cool.

The only thing I didn't like was that almost cursive lettering font. I would have preferred a more angular font and for VALIANT to be capitalised.
And Sans Serif.

Agreed. The serif adds to the cursive feel.

acc205 · Post by **acc205** » Thu Aug 16, 2007 3:19 am

Heath wrote:The distinct "V" in the compass is gone for one thing.

Its there, I see it!

Daniel Jackson · Post by **Daniel Jackson** » Thu Aug 16, 2007 6:40 am

leonmallett wrote:I immediately like the logo at a tilt, as it may symbolise a lot, whilst also freshening up the original, which is cool.

The only thing I didn't like was that almost cursive lettering font. I would have preferred a more angular font and for VALIANT to be capitalised.

It is strange that they didn't capitalize the letters like they did in the early days, but I think I can get used to it this way as well.

Cyberstrike · Post by **Cyberstrike** » Thu Aug 16, 2007 8:55 am

I like it, because it says to me that VEI is taking the Valiant characters in a new direction.

That's just my interpretation though.

cobra_commander · Post by **cobra_commander** » Thu Aug 16, 2007 9:05 am

Y'know whats really nice about it. There's a big red dot behind the compass on a white background...Just like Rai

ManofTheAtom · Post by **ManofTheAtom** » Thu Aug 16, 2007 9:34 am

The guy who made the logo forgot to turn the caps lock on

(

)

ManofTheAtom · Post by **ManofTheAtom** » Thu Aug 16, 2007 9:34 am

cobra_commander wrote:Y'know whats really nice about it. There's a big red dot behind the compass on a white background...Just like Rai

Or Bloodshot

I actually like that part of the logo.

cobra_commander · Post by **cobra_commander** » Thu Aug 16, 2007 9:46 am

ManofTheAtom wrote:The guy who made the logo forgot to turn the caps lock on ( )

So they mastered rotate and bold but not caps lock. Hey you can't have it all

cobra_commander · Post by **cobra_commander** » Thu Aug 16, 2007 9:47 am

ManofTheAtom wrote:
cobra_commander wrote:Y'know whats really nice about it. There's a big red dot behind the compass on a white background...Just like Rai
Or Bloodshot

I actually like that part of the logo.

Yep me too. But that was probably Dino's idea

Dr. Solar · Post by **Dr. Solar** » Thu Aug 16, 2007 9:53 am

I think it looks fantastic. It is updated, but still has ties to the original. It looks a lot more modern.

I give it an 'A'.

ManofTheAtom · Post by **ManofTheAtom** » Thu Aug 16, 2007 10:06 am

cobra_commander wrote:
ManofTheAtom wrote:The guy who made the logo forgot to turn the caps lock on ( )
So they mastered rotate and bold but not caps lock. Hey you can't have it all

cobra_commander · Post by **cobra_commander** » Thu Aug 16, 2007 10:22 am

Dr. Solar wrote:I think it looks fantastic. It is updated, but still has ties to the original. It looks a lot more modern.

I give it an 'A'.

I give it an

greg · Post by **greg** » Thu Aug 16, 2007 10:34 am

cobra_commander · Post by **cobra_commander** » Thu Aug 16, 2007 10:41 am

cinlach@aol.com · Post by **cinlach@aol.com** » Thu Aug 16, 2007 10:59 am

greg wrote:

i miss the "V" aspect front and center and i also wish the type was all caps.

but that being said, it is striking and simple.

it'll look good reduced to a thumbnail and plastered on the top left hand corner of a book.

it's bright, uncluttered and distinct.

those are all good design elements folks...

kudos to VEI for continuing to show class and forethought in their actions.

Elveen · Post by **Elveen** » Thu Aug 16, 2007 11:15 am

Hopefully we will get to see the new logo on an actual comic book, that is all I really care about.

(but I do like the O.G. version a bit better)

Chiclo · Post by **Chiclo** » Thu Aug 16, 2007 11:55 am

Dr. Solar wrote:I think it looks fantastic. It is updated, but still has ties to the original. It looks a lot more modern.

I give it an 'A'.

Dude, that's Armada.

Close to Valiant, but no cigar.

yardstick · Post by **yardstick** » Thu Aug 16, 2007 12:56 pm

deleted

yardstick · Post by **yardstick** » Thu Aug 16, 2007 1:03 pm

andrew wrote:i wonder how i'd feel if i paid a designer for a logo and got pretty much the original back in a different perspective...

As many have posted, it is a new take on the old logo.

The whole point of changing this logo is to send a message of the things which are new and refreshing, yet the same as they used to be (beginning of VH1 universe).

Compare this logo with the logo used in the last half of the VH1 printings. Which one evokes a feeling of connectedness with the original logo, corporate culture mentality and storytelling mythos?

yardstick · Post by **yardstick** » Thu Aug 16, 2007 1:04 pm

400yrs wrote:
andrew wrote:i wonder how i'd feel if i paid a designer for a logo and got pretty much the original back in a different perspective...
Good thing you didn't buy VALIANT then.

I like the logo. True to the original, but looks much different at the same time.

I like reading that they hired that dude to design it. That tells me that they are investing heavily and are serious about this thing.

I'd like to see the compass in red and white with the circle in black...

then again.. I changed my mind. The red circle definitely points to a Rai/Bloodshot...

yardstick · Post by **yardstick** » Thu Aug 16, 2007 1:05 pm

IanAlexavier wrote:Looks good to me!!

Im wondering how much they paid for that chosen design. When people create a logo they usually create 4 or 5 designs and run them by the purchasers.

Having this done isnt cheap, ESPECIALLY with who they had do it for them!

VEI is into this big time!

I wouldnt mind seeing the other "unapproved" designs also...

yardstick · Post by **yardstick** » Thu Aug 16, 2007 1:07 pm

Heath wrote:I like the logo, but don't quite love it yet. It looks like someone modified the original logo without really knowing what the logo was about. The distinct "V" in the compass is gone for one thing. But it does say "We're the new Valiant, but we're a lot like the classic VALIANT." That's a good thing, so for that reason I like it.

It would have been cool if there had been an open contest among the fans for a new logo design. I wonder what some of us would have come up with and if it would have been any better.

The distinct V is not gone. It is still there in the top left part of the compass. It is just in black and white now, instead of red and black.

But you did hit the nail on the head:

"We're the new Valiant, but we're a lot like the classic VALIANT."