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greg
Doctor Holland, Man of the Datum
Joined: 04 Feb 2004
Posts: 11138
Location: Indoors
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Daniel Jackson
I raise a toast to the future of Valiant
Joined: 21 Jun 2004
Posts: 33604
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 Posted: Wed Aug 22, 2007 2:40 pm Post subject: |
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| Quote: | New Valiant Logo Points to Multimedia Future
Valiant Entertainment, owner and manager of the popular Valiant Comics library of characters across all media, today unveiled the new Valiant logo. Designed by world famous corporate identity consultant Henry Steiner, the logo will used in all media and will make its debut on the upcoming Harbinger: The Beginning hardcover featuring a new story by comics legend Jim Shooter.
About Valiant Entertainment:
Valiant Entertainment, Inc. is a character-based entertainment company that owns and manages some of the most popular comic characters ever created across all media, including feature films, television, video games, new media, publishing, and consumer products. Since its creation in 1990, Valiant has sold over 80 million comic books, 8 million video games, and became one of the three leading comic character-based companies globally. In addition, the "Valiant characters are often called the most important characters created since the Marvel revolution of the 1960s." (Sequart, 2006) VALIANT™ characters include X-O Manowar®, Bloodshot®, Harbinger™, Eternal Warrior™, Doctor Mirage™, Ninjak™, Shadowman®, Rai™, and Quantum & Woody™, among many others. |
Nice. |
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Squirrel
Dino, how about... Archer & Armsquirrel?
Joined: 11 Nov 2006
Posts: 4825
Location: ~ Detroit, between heaven & hell ~
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| Posted: Thu Aug 23, 2007 6:21 pm Post subject: Re: New Logo Press Release - picked up by news outlets |
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On that splash ad they use the old Valiant logo...If they just unveiled a new logo why aren't they using that one????
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greg
Doctor Holland, Man of the Datum
Joined: 04 Feb 2004
Posts: 11138
Location: Indoors
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| Posted: Thu Aug 23, 2007 6:25 pm Post subject: Re: New Logo Press Release - picked up by news outlets |
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| Squirrel wrote: |
On that splash ad they use the old Valiant logo...If they just unveiled a new logo why aren't they using that one????
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I'm not sure what you mean. The only place that I see the old logo in that article
is on the "comparison" graphic that shows both logos and says "Previous" and "New". |
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Squirrel
Dino, how about... Archer & Armsquirrel?
Joined: 11 Nov 2006
Posts: 4825
Location: ~ Detroit, between heaven & hell ~
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| Posted: Mon Aug 27, 2007 2:44 pm Post subject: Re: New Logo Press Release - picked up by news outlets |
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| greg wrote: | | Squirrel wrote: |
On that splash ad they use the old Valiant logo...If they just unveiled a new logo why aren't they using that one????
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I'm not sure what you mean. The only place that I see the old logo in that article
is on the "comparison" graphic that shows both logos and says "Previous" and "New". |
Its at the bottom, and you have to click on where it says .."more info' on the bottom window..heres what comes up... |
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greg
Doctor Holland, Man of the Datum
Joined: 04 Feb 2004
Posts: 11138
Location: Indoors
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| Posted: Tue Aug 28, 2007 8:42 am Post subject: |
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Oh, ok... I understand now. 
The graphic you posted was the original advertisement from May in Previews.
The new logo wasn't in use that early... so the original was used.
After that ad, the dustjacket cover was normally shown without any compass at all.
It may have shown the original compass as well in some images.
The final is the new logo.
Both compasses are "similar enough" that the trademark for the original compass
would likely cover the new compass as well. VEI would be free to use both,
assuming their trademark for the original compass is approved.
They could also apply for a trademark for the new compass, if they want.
Either way, the new compass is what VEI has used on the final Harbinger hardcover product...
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Squirrel
Dino, how about... Archer & Armsquirrel?
Joined: 11 Nov 2006
Posts: 4825
Location: ~ Detroit, between heaven & hell ~
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| Posted: Tue Aug 28, 2007 3:40 pm Post subject: |
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yeah, after reading more I realized that it was after that the new logo was released.
Thats what I get for sticking my head in the sand for the past few months!!  |
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