New Logo Press Release at Newsarama

yardstick · Post by **yardstick** » Thu Aug 16, 2007 1:17 pm

IanAlexavier wrote:Well in order to rotate the image you first need to HAVE an image.. and if you look closely, that image is all new.. Compare the old to the new.. its a lot different but looks the same.. Hey I think those guys get paid WAY too much too, but if you want your company to stick out like some of the other logos this guys did then you go to the best.. Im glad VEI went to the best!

Thanks Dino for doing this the right way! Im even more confident in whats ahead!!

Look at the old DC comics logo versus the current DC comics logo. Notice anything unusual?

yardstick · Post by **yardstick** » Thu Aug 16, 2007 1:19 pm

thePike wrote:It's just a symbol folks...

Give me something good to associate with it, all those elements that made Valiant comics great in the first place; and I'll love it as much as the original, if not more so.

Eagerly waiting!!!

PS - I like the look!

From Merriam-webster.com:

Main Entry: 1sym·bol
Pronunciation: 'sim-b&l
Function: noun
Etymology: in sense 1, from Late Latin symbolum, from Late Greek symbolon, from Greek, token, sign; in other senses from Latin symbolum token, sign, symbol, from Greek symbolon, literally, token of identity verified by comparing its other half, from symballein to throw together, compare, from syn- + ballein to throw -- more at DEVIL
1 : an authoritative summary of faith or doctrine : CREED
2 : something that stands for or suggests something else by reason of relationship, association, convention, or accidental resemblance; especially : a visible sign of something invisible <the lion is a symbol of courage>
3 : an arbitrary or conventional sign used in writing or printing relating to a particular field to represent operations, quantities, elements, relations, or qualities
4 : an object or act representing something in the unconscious mind that has been repressed <phallic symbols>
5 : an act, sound, or object having cultural significance and the capacity to excite or objectify a response

Check out definition number 2

Chiclo · Post by **Chiclo** » Thu Aug 16, 2007 1:20 pm

yardstick wrote:
IanAlexavier wrote:Looks good to me!!

Im wondering how much they paid for that chosen design. When people create a logo they usually create 4 or 5 designs and run them by the purchasers.

Having this done isnt cheap, ESPECIALLY with who they had do it for them!

VEI is into this big time!

I wouldnt mind seeing the other "unapproved" designs also...

That would be pretty cool.

yardstick · Post by **yardstick** » Thu Aug 16, 2007 1:21 pm

leonmallett wrote:I immediately like the logo at a tilt, as it may symbolise a lot, whilst also freshening up the original, which is cool.

The only thing I didn't like was that almost cursive lettering font. I would have preferred a more angular font and for VALIANT to be capitalised.

I've had a particular preference for Lucida Sans Unicode font for a while now

yardstick · Post by **yardstick** » Thu Aug 16, 2007 1:22 pm

ManofTheAtom wrote:The guy who made the logo forgot to turn the caps lock on ( )

greg · Post by **greg** » Thu Aug 16, 2007 1:37 pm

yardstick · Post by **yardstick** » Thu Aug 16, 2007 2:13 pm

greg wrote:

Past storylines seems to focus more on the Harbinger Wars part of Rai 0.

I wonder if this time they will focus more on the Blood of Heroes part of the storyline...

yardstick · Post by **yardstick** » Thu Aug 16, 2007 2:21 pm

The article on this website seems relevant to this discussion:

http://www.thestreet.com/tech/internet/986150.html

magnusr · Post by **magnusr** » Thu Aug 16, 2007 2:45 pm

yardstick wrote:The article on this website seems relevant to this discussion:

http://www.thestreet.com/tech/internet/986150.html

What is fresh sure changes. My company's had the "swoosh" for a long time. Now it would feel, as the article says, like a cliche. 10 years ago it wasn't.

/Magnus

cinlach@aol.com · Post by **cinlach@aol.com** » Thu Aug 16, 2007 3:47 pm

yardstick wrote:
leonmallett wrote:I immediately like the logo at a tilt, as it may symbolise a lot, whilst also freshening up the original, which is cool.

The only thing I didn't like was that almost cursive lettering font. I would have preferred a more angular font and for VALIANT to be capitalised.

I've had a particular preference for Lucida Sans Unicode font for a while now

i'm a caslon man myself...but to each his own.

k_c_collectibles · Post by **k_c_collectibles** » Thu Aug 16, 2007 4:20 pm

I made my logo up a L-O-N-G time ago (right after the copyright auction). I made the background red in keeping with the importance of Rai #0. I also accentuated the Valiant "V" in the compass by making it gold. I figured it stood out more that way.

I REALLY like the compass portion of the new logo, but the font will take some time getting used to...

Chris

Daniel Jackson · Post by **Daniel Jackson** » Thu Aug 16, 2007 5:36 pm

andrew · Post by **andrew** » Thu Aug 16, 2007 8:11 pm

400yrs wrote:
andrew wrote:i wonder how i'd feel if i paid a designer for a logo and got pretty much the original back in a different perspective...
Good thing you didn't buy VALIANT then.

i'm not exactly sure how those situations are related

400yrs · Post by **400yrs** » Thu Aug 16, 2007 8:45 pm

andrew wrote:
400yrs wrote:
andrew wrote:i wonder how i'd feel if i paid a designer for a logo and got pretty much the original back in a different perspective...
Good thing you didn't buy VALIANT then.
i'm not exactly sure how those situations are related

Well, it's simple. By saying "I wonder how I would feel....." I took that to mean that you may feel ripped off. Why else would you ask that? And if you felt ripped off, then that would mean that you more than likely don't have business acumen adequate enough to handle a task such as relaunching a comic company. The reason that I say this is that if I was in VEI's position, I would have done the same exact thing. I'd hire and pay for one of the best out there to design a logo for my company. AND I'd expect the logo to resemble the old logo in a fresh new way. That's just the smart thing to do. Would I feel ripped off? Nope. That's the business world.

yardstick · Post by **yardstick** » Fri Aug 17, 2007 7:38 am

k_c_collectibles wrote:I made my logo up a L-O-N-G time ago (right after the copyright auction). I made the background red in keeping with the importance of Rai #0. I also accentuated the Valiant "V" in the compass by making it gold. I figured it stood out more that way.

I REALLY like the compass portion of the new logo, but the font will take some time getting used to...

Chris

I agree...

yardstick · Post by **yardstick** » Fri Aug 17, 2007 7:40 am

400yrs wrote:
andrew wrote:
400yrs wrote:
andrew wrote:i wonder how i'd feel if i paid a designer for a logo and got pretty much the original back in a different perspective...
Good thing you didn't buy VALIANT then.
i'm not exactly sure how those situations are related
Well, it's simple. By saying "I wonder how I would feel....." I took that to mean that you may feel ripped off. Why else would you ask that? And if you felt ripped off, then that would mean that you more than likely don't have business acumen adequate enough to handle a task such as relaunching a comic company. The reason that I say this is that if I was in VEI's position, I would have done the same exact thing. I'd hire and pay for one of the best out there to design a logo for my company. AND I'd expect the logo to resemble the old logo in a fresh new way. That's just the smart thing to do. Would I feel ripped off? Nope. That's the business world.

skippy...

andrew · Post by **andrew** » Sun Aug 19, 2007 1:38 pm

400yrs wrote:
andrew wrote:
400yrs wrote:
andrew wrote:i wonder how i'd feel if i paid a designer for a logo and got pretty much the original back in a different perspective...
Good thing you didn't buy VALIANT then.
i'm not exactly sure how those situations are related
Well, it's simple. By saying "I wonder how I would feel....." I took that to mean that you may feel ripped off. Why else would you ask that?

pure wonder on how i would feel if that happened to me in that position, is all.

400yrs · Post by **400yrs** » Sun Aug 19, 2007 2:16 pm

andrew wrote:
400yrs wrote:
andrew wrote:
400yrs wrote:
andrew wrote:i wonder how i'd feel if i paid a designer for a logo and got pretty much the original back in a different perspective...
Good thing you didn't buy VALIANT then.
i'm not exactly sure how those situations are related
Well, it's simple. By saying "I wonder how I would feel....." I took that to mean that you may feel ripped off. Why else would you ask that?
pure wonder on how i would feel if that happened to me in that position, is all.

Very well. If I've offended you with my rationale, I'm sorry. I didn't realize that this was andrew's blog site instead of a message board where people post things that are responded to.

myron · Post by **myron** » Mon Aug 20, 2007 8:09 am

400yrs wrote:
andrew wrote:
400yrs wrote:
andrew wrote:
400yrs wrote:
andrew wrote:i wonder how i'd feel if i paid a designer for a logo and got pretty much the original back in a different perspective...
Good thing you didn't buy VALIANT then.
i'm not exactly sure how those situations are related
Well, it's simple. By saying "I wonder how I would feel....." I took that to mean that you may feel ripped off. Why else would you ask that?
pure wonder on how i would feel if that happened to me in that position, is all.
Very well. If I've offended you with my rationale, I'm sorry. I didn't realize that this was andrew's blog site instead of a message board where people post things that are responded to.

Knightt · Post by **Knightt** » Mon Aug 20, 2007 2:26 pm

cobra_commander wrote:
IanAlexavier wrote:Well in order to rotate the image you first need to HAVE an image.. and if you look closely, that image is all new.. Compare the old to the new.. its a lot different but looks the same.. Hey I think those guys get paid WAY too much too, but if you want your company to stick out like some of the other logos this guys did then you go to the best.. Im glad VEI went to the best!

Thanks Dino for doing this the right way! Im even more confident in whats ahead!!
Yeah. They bolded the logo too

Glad Dino has money to spend. Just hope he's spending even more money on the talent

I think that there is more people other than just dino making the decisions here. At this rate, you will praise him for anything you like and place total blame on him for something that you dont like or goes wrong. Lets keep the perspective that there are others in the decision making process.

jedimarley · Post by **jedimarley** » Tue Aug 21, 2007 4:28 pm

Am I out of line by asking what it is that dino does for the company?

Not trying to be a d!ck here but what's his title/job?

CEO? VP? Editor? Art Director?

greg · Post by **greg** » Tue Aug 21, 2007 4:59 pm

"Chief Creative Officer" according to Harbinger: The Beginning credits page.

Daniel Jackson · Post by **Daniel Jackson** » Tue Aug 21, 2007 5:15 pm

greg wrote:"Chief Creative Officer" according to Harbinger: The Beginning credits page.

Hey, I don't have mine yet, put that in the spoilers category.....heh,heh

cinlach@aol.com · Post by **cinlach@aol.com** » Tue Aug 21, 2007 5:34 pm

i know i'm biased, but i kinda like my logo...

let the bashing begin!

jedimarley · Post by **jedimarley** » Tue Aug 21, 2007 5:51 pm

greg wrote:"Chief Creative Officer" according to Harbinger: The Beginning credits page.

Cool.

The VVI is a CCO.