September 2015 Sales Discussion

[Keith]

And so it begins...

Retail Market Share
Marvel Comics - 32.67%
DC Entertainment - 26.01%
Image Comics - 11.81%
IDW Publishing - 5.72%
Dark Horse Comics - 4.42%
BOOM! Studios - 2.11%
Dynamite Entertainment - 1.79%
Avatar Press Inc - 1.55%
Viz Media 1.32%
Titan Comics 1.31%
Other Non-Top Ten - 11.29%

Unit Market Share
Marvel Comics - 38.12%
DC Entertainment - 26.32%
Image Comics - 12.07%
IDW Publishing - 4.84%
Dark Horse Comics - 3.64%%
BOOM! Studios - 2.08%%
Dynamite Entertainment - 1.80%
Valiant Entertainment LLC - 1.58%
Titan Comics 1.25%
Avatar Press Inc. - 1.19%
Other Non-Top Ten - 7.12%

[BugsySig]

That's another really solid number for Unit Market Share. Nice to see them fending off Titan and gaining ground on Dynamite.

Their dollar share is likely similar, or higher than some of those in the top 10, but it's not listed.

[jmatt]

The numbers are looking up! The whole BoD / LotG / Fall of books are just killer, and worthy of the boost.

[Phantom]

Great to see valiant climbing, hope the word spreads as people consistently see it in top ten numbers.

[agent_graves]

85 VAL Book of Death (2015) 3 25,059 2 27,816 -9.91%

178 VAL Book of Death: Fall of Harbinger (2015) 1 11,031


180 VAL Bloodshot Reborn (2015) 6 11,006 5 10,539 +4.43%


196 VAL Ninjak (2015) 7 9,830 6 10,397 -5.45%

228 VAL Rai (2014) 10 7,900 9 7,700 +2.60%

239 VAL X-O Manowar (2012) 40 7,341 39 7,557 -2.86%

266 VAL Ivar, Timewalker (2015) 9 6,377 8 5,769 +10.54%

268 VAL Imperium (2015) 8 6,249 7 6,425 -2.74%


291 VAL Unity (2013) 22 5,346 21 5,159 +3.62%


Book of Death and the One-Shots, are still leading the charge....

Bloodshot Reborn, Rai, Ivar, and Unity, yes, Unity, all had a sales bump. Two months in a row, for Rai, and it looks like Ivar fans, are fighting to keep that book alive, it's up 10%....

Ninjak, XO, and Imperium, all took a slight dip in sales this month....

[nscc]

Not too shabby at all. Great to see only small declines and some increases.

[jeremycoe]

Really good to see a #3 VEI book land in the top 100.

[Bl00dsh0t]

I cant believe more people aren't reading Imperium...

I wonder if it's a marketing thing? Perhaps as news of the Harbinger movie gains momentum Valiant will push this title more (adds in mags/other non Valiant comics/LCS posters etc.)

[jmatt]

I cant believe more people aren't reading Imperium...

I gotta agree. I think it's my favorite title right now.

[grendeljd]

I cant believe more people aren't reading Imperium...

I gotta agree. I think it's my favorite title right now.

I just can't fathom the low numbers on that book in general - but especially with a Divinity storyline in 7 & 8, as well.

[Nameless7]

I cant believe more people aren't reading Imperium...

I gotta agree. I think it's my favorite title right now.

I just can't fathom the low numbers on that book in general - but especially with a Divinity storyline in 7 & 8, as well.

Could it be a case where the book is simply too smart for the general masses?

[nscc]

I cant believe more people aren't reading Imperium...

I gotta agree. I think it's my favorite title right now.

I just can't fathom the low numbers on that book in general - but especially with a Divinity storyline in 7 & 8, as well.

Could it be a case where the book is simply too smart for the general masses?

never....

[Keith]

Interesting...

Dollar Share of Top 300 Comics & Top 300 TPBs

Marvel - 38.94%
DC - 30.35%
Image - 13.12%
IDW - 4.48%
Dark Horse - 3.65%
Valiant - 1.37%
Dynamite - 1.31%
Boom - 1.08%
Titan - 1.06%
Avatar - 1.02%

[BugsySig]

Interesting...

Dollar Share of Top 300 Comics & Top 300 TPBs

Marvel - 38.94%
DC - 30.35%
Image - 13.12%
IDW - 4.48%
Dark Horse - 3.65%
Valiant - 1.37%
Dynamite (sucks!) - 1.31%
Boom - 1.08%
Titan - 1.06%
Avatar - 1.02%

Wow

Thats crazy considering Dynamite and Boom publish 2-3 times the number of books as VEI! Their per book total must be extremely high compared to them.

[jeremycoe]

Interesting...

Dollar Share of Top 300 Comics & Top 300 TPBs

Marvel - 38.94%
DC - 30.35%
Image - 13.12%
IDW - 4.48%
Dark Horse - 3.65%
Valiant - 1.37%
Dynamite (sucks!) (sucks!) - 1.31%
Boom - 1.08%
Titan - 1.06%
Avatar - 1.02%

Wow

Thats crazy considering Dynamite (sucks!) and Boom publish 2-3 times the number of books as VEI! Their per book total must be extremely high compared to them.

The main difference is Dynamite and Boom publish a lot more books that don't make the top 300.

[nscc]

Interesting...

Dollar Share of Top 300 Comics & Top 300 TPBs

Marvel - 38.94%
DC - 30.35%
Image - 13.12%
IDW - 4.48%
Dark Horse - 3.65%
Valiant - 1.37%
Dynamite (sucks!) (sucks!) (sucks!) - 1.31%
Boom - 1.08%
Titan - 1.06%
Avatar - 1.02%

Wow

Thats crazy considering Dynamite (sucks!) (sucks!) and Boom publish 2-3 times the number of books as VEI! Their per book total must be extremely high compared to them.

The main difference is Dynamite (sucks!) and Boom publish a lot more books that don't make the top 300.

Ahhhhhhh... so the other figures are overall while this is just from the top 300. I didnt notice that at first

I am still recovering from a turkey coma

[BugsySig]

Interesting...

Dollar Share of Top 300 Comics & Top 300 TPBs

Marvel - 38.94%
DC - 30.35%
Image - 13.12%
IDW - 4.48%
Dark Horse - 3.65%
Valiant - 1.37%
Dynamite (sucks!) (sucks!) (sucks!) (sucks!) - 1.31%
Boom - 1.08%
Titan - 1.06%
Avatar - 1.02%

Wow

Thats crazy considering Dynamite (sucks!) (sucks!) (sucks!) and Boom publish 2-3 times the number of books as VEI! Their per book total must be extremely high compared to them.

The main difference is Dynamite (sucks!) (sucks!) and Boom publish a lot more books that don't make the top 300.

Ahhhhhhh... so the other figures are overall while this is just from the top 300. I didnt notice that at first

I am still recovering from a turkey coma

True, but isn't that the point

Their books aren't selling enough copies to make the Top 300, or they'd have a higher dollar share. The same could be said for VEI 2nd printings, reorders, TPBs and HCs. The bottom line is VEI is outperforming companies, in terms of sales, who have a much higher total output.

[geocarr]

Interesting...

Dollar Share of Top 300 Comics & Top 300 TPBs

Marvel - 38.94%
DC - 30.35%
Image - 13.12%
IDW - 4.48%
Dark Horse - 3.65%
Valiant - 1.37%
Dynamite (sucks!) - 1.31%
Boom - 1.08%
Titan - 1.06%
Avatar - 1.02%

Hell Yeah! Now how do we get more people to try the books?

[Phantom]

Noted that people are not saying 'Doom' anymore ~ even for jest.
Their is no joke anymore ~ next step is to tackle Darkhorse ~ which will be hard with only 8 books.
Quality over quantity.

[BugsySig]

As an added note, September had 5 Wednesday's. Some companies will not ship any new books on that 5th Wednesday, which may account for some of the comparative increase for VEI. Still impressive though, no matter the factors involved.

[jeremycoe]

Say what you will about the Legends of the Geomancer promotion, but it seems like it has succeeded in getting VEI books in the hands of more people.

[BugsySig]

Say what you will about the Legends of the Geomancer promotion, but it seems like it has succeeded in getting VEI books in the hands of more people.

Well it's put more books in the shops. Whether that translates to more readers is debatable.

[jeremycoe]

Say what you will about the Legends of the Geomancer promotion, but it seems like it has succeeded in getting VEI books in the hands of more people.

Well it's put more books in the shops. Whether that translates to more readers is debatable.

More than ever I'm seeing people say (on Facebook & Twitter mostly) that they are just discovering Valiant and how good the books are.

[BugsySig]

I agree. I see the same on the CBR boards. But they're not picking up BoD. They're buying the Valiant and Divinity TPBs as their entry point.

[CongoBill]

I cant believe more people aren't reading Imperium...

I gotta agree. I think it's my favorite title right now.

I just can't fathom the low numbers on that book in general - but especially with a Divinity storyline in 7 & 8, as well.

Could it be a case where the book is simply too smart for the general masses?

Yes, I think that's exactly it. As much as I love Imperium, it is not a new reader friendly title. And it does take some effort to fully get everything that's going on that book. I usually read each new issue twice just to make sure I catch everything.