How Does Marvel Respond To DC's Relaunch?

StarBrand · Post by **StarBrand** » Sat Jun 11, 2011 12:15:44 pm

Does Marvel respond, and if so, how? I think they're going to have to do something when they see the new market share numbers in a few months. They're probably already scrambling now.

sd2416 · Post by **sd2416** » Sat Jun 11, 2011 12:50:07 pm

They just have to sit back and let DC shoot themselves in the foot

xodacia81 · Post by **xodacia81** » Sat Jun 11, 2011 12:51:42 pm

Marvel, DC...whatever. I just want good books. I'll stick with Vertigo from DC, Chew and Walking Dead from Image and check out the books VEI releases.

Draco · Post by **Draco** » Sat Jun 11, 2011 1:45:41 pm

StarBrand wrote:Does Marvel respond, and if so, how? I think they're going to have to do something when they see the new market share numbers in a few months. They're probably already scrambling now.

Great question dude !!

Im not sure they have to do anything really.

They aren't industry leaders by pushing too many books we don't need, although it would be nice if they stopped that a bit too.
They have an all round better line of titles that have either had a solid run for a few years un interrupted, or corrupted by too many new creative teams and glitches in what we consider major continuity.

Even if DC are successful with the new launch (and it will be successful), it will probably still fall short of Marvel when the dust settles after 12 months and the whole new DC line is up and running.

Sure there will be some gems and some that fall short of 12 maybe six months before being cancelled, but again even after those 12 months, Marvel still have a good few years head start on them.

Marvel have been banging out crossovers that people buy in droves and have been complaining less about too. From House of M and Decimation through (past WWHulk) Secret Invasion and Dark reign to the new lighter (though not really, lol) Heroic age it all sells and works, with only cover prices being a major talking point.
Let's not forget that Marvel always seem to have smaller events happening too, also seen to be bought in high numbers with less whining.

This is why this is so important for DC to get right and build on.

All eyes.....

sanman · Post by **sanman** » Sat Jun 11, 2011 1:50:46 pm

sd2416 · Post by **sd2416** » Sat Jun 11, 2011 1:53:21 pm

I say 15 of the titles won't last over a year.

superman-prime · Post by **superman-prime** » Sat Jun 11, 2011 2:12:27 pm

more like 20

sd2416 · Post by **sd2416** » Sat Jun 11, 2011 2:25:09 pm

I'm sure some of these are intended to be mini's or limited series so I didn't count those. 18-22 is a good number

400yrs · Post by **400yrs** » Sat Jun 11, 2011 5:58:20 pm

xodacia81 wrote:Marvel, DC...whatever. I just want good books. I'll stick with Vertigo from DC, Chew and Walking Dead from Image and check out the books VEI releases.

There is talk that they may scrap Vertigo.

iggy101us · Post by **iggy101us** » Sat Jun 11, 2011 9:24:54 pm

I hope Marvel would go the other direction and consolidate titles. Instead of having multiple Avengers, X-Men, Spider-Man, Deadpool, Wolverine, . . . titles, just have one of each. Vary the frequency (1, 2, 3, 4 per month) based on demand instead of varying the number of titles per superhero/group.

robb77 · Post by **robb77** » Sun Jun 12, 2011 7:07:37 pm

marvel will probably kill off some other character

maraxusofkeld · Post by **maraxusofkeld** » Sun Jun 12, 2011 7:36:15 pm

400yrs wrote:
xodacia81 wrote:Marvel, DC...whatever. I just want good books. I'll stick with Vertigo from DC, Chew and Walking Dead from Image and check out the books VEI releases.
There is talk that they may scrap Vertigo.

If they scrap Vertigo, I'd almost be out of new comics in general. Some of the best runs of the last ten years have been from this line: Fables, 100 Bullets, Y the Last Man, Luficer and countless otheres.

I only really enjoy 4 monthly books, Fables, Invincinble, Hellboy/BPRD and Uncanny X-men. With this and the Uncanny relaunch this might be the nail in the coffin for me.

caxiotis · Post by **caxiotis** » Mon Jun 13, 2011 12:22:38 am

400yrs wrote:
xodacia81 wrote:Marvel, DC...whatever. I just want good books. I'll stick with Vertigo from DC, Chew and Walking Dead from Image and check out the books VEI releases.
There is talk that they may scrap Vertigo.

I would really be surprised if that happened. Vertigo has such brand name out there and great works attached to it. Preacher, Y: The Last Man, Watchmen, Fables, etc.

I can only see it happenning if they were going to try and bring it into the DCU, like they are doing with Wildstorm. I really hope this is not true.

BruceReville · Post by **BruceReville** » Mon Jun 13, 2011 12:45:16 am

caxiotis wrote:
400yrs wrote:
xodacia81 wrote:Marvel, DC...whatever. I just want good books. I'll stick with Vertigo from DC, Chew and Walking Dead from Image and check out the books VEI releases.
There is talk that they may scrap Vertigo.
I would really be surprised if that happened. Vertigo has such brand name out there and great works attached to it. Preacher, Y: The Last Man, Watchmen, Fables, etc.

I can only see it happenning if they were going to try and bring it into the DCU, like they are doing with Wildstorm. I really hope this is not true.

Watchmen was released before Vertigo came into being.

ian_house · Post by **ian_house** » Mon Jun 13, 2011 3:42:30 am

Marvel will release a load of new number 1s and anniversary issues switching back and forth through numbering as they have done for years. Then kill off a character that used to be REALLY big, but is having some trouble recently. Cyclops? Punisher?

Tim · Post by **Tim** » Mon Jun 13, 2011 6:07:27 am

ian_house wrote:Marvel will release a load of new number 1s and anniversary issues switching back and forth through numbering as they have done for years. Then kill off a character that used to be REALLY big, but is having some trouble recently. Cyclops? Punisher?

I don't think it will be the Punisher. He's getting a new series in August that Greg Rucka is writing, so I doubt they'd pull the plug on him so soon.

Don't know who else they could kill who's high profile enough to make a difference.

Maybe the Hulk?

ian_house · Post by **ian_house** » Mon Jun 13, 2011 6:09:31 am

Tim wrote:
ian_house wrote:Marvel will release a load of new number 1s and anniversary issues switching back and forth through numbering as they have done for years. Then kill off a character that used to be REALLY big, but is having some trouble recently. Cyclops? Punisher?
I don't think it will be the Punisher. He's getting a new series in August that Greg Rucka is writing, so I doubt they'd pull the plug on him so soon.

Don't know who else they could kill who's high profile enough to make a difference.

Maybe the Hulk?

Yeah was just testing names. Not a big Marvel reader. They've done Reed, USM, Nightcrawler and Cap in the last few years, so looking at where next.

There a big death due in Fear Itself/Schism?

Unblessed · Post by **Unblessed** » Mon Jun 13, 2011 7:10:36 am

sd2416 wrote:They just have to sit back and let DC shoot themselves in the foot

That's what it's all about.

Tim · Post by **Tim** » Mon Jun 13, 2011 8:40:24 am

ian_house wrote:
Tim wrote:
ian_house wrote:Marvel will release a load of new number 1s and anniversary issues switching back and forth through numbering as they have done for years. Then kill off a character that used to be REALLY big, but is having some trouble recently. Cyclops? Punisher?
I don't think it will be the Punisher. He's getting a new series in August that Greg Rucka is writing, so I doubt they'd pull the plug on him so soon.

Don't know who else they could kill who's high profile enough to make a difference.

Maybe the Hulk?
Yeah was just testing names. Not a big Marvel reader. They've done Reed, USM, Nightcrawler and Cap in the last few years, so looking at where next.

There a big death due in Fear Itself/Schism?

Yeah.

Highlight below for spoiler:

Bucky

ian_house · Post by **ian_house** » Mon Jun 13, 2011 10:11:25 am

Cheers!

iggy101us · Post by **iggy101us** » Mon Jun 13, 2011 10:49:03 am

Only 3 hours until Marvel annouces "the next big thing" . . .

http://marvel.com/news/story/16082/sign ... y_liveblog

StarBrand · Post by **StarBrand** » Mon Jun 13, 2011 1:33:47 pm

iggy101us wrote:Only 3 hours until Marvel annouces "the next big thing" . . .

http://marvel.com/news/story/16082/sign ... y_liveblog

This makes me want to chuckle, though I want to know what it is, too.

StarBrand · Post by **StarBrand** » Mon Jun 13, 2011 1:35:29 pm

If DC's marketshare increases substantially, including print comics and digital, Marvel may end up doing the exact same thing. I'm sure they'll try to avoid it, so it doesn't look like DC forced their hand.
This still feels like DC outflanked Marvel with this relaunch to me.

Tim · Post by **Tim** » Mon Jun 13, 2011 2:16:38 pm

They are announcing anew Spider-man series by Zeb Wells and Joe Maduiera; The Avenging Spider-man.

Looks good, but was expecting more.

X-O HoboJoe · Post by **X-O HoboJoe** » Mon Jun 13, 2011 2:24:51 pm

One word:

Wolverpool.

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How Does Marvel Respond To DC's Relaunch?

How Does Marvel Respond To DC's Relaunch?

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