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Reading it now and the first chapter with Mike Carlin, pure gold!
My son and I just finished that book, and I used quite a bit of it for "exercises" for our comic. I really like the Simonson stuff, along with the Mignola stuff and well...all of it!
For everyone that has read Understanding Comics by Scott McCloud (and his two others) you should also check out the parody called Filibusting Comics, which is really a hilarious spoof book.