Valiant Completists - Misc. Valiant Books & Items
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I think that selling Valiant in newsstands was Massarsky's idea, although I never heard him take credit for it.
What I have heard:
He claimed that the problem with comics is that they are "an impulse buy at a non-impulse location" in other words, you have to actually go to a "comic store" to buy "comic books" unlike, say... a copy of Sports Illustrated, with a picture of a girl wearing no clothes, that you can buy at any street corner. Magazines are produced at extrememly high numbers and when the month is up for that issue, they are sent back. (What is done with them.. I dunno. They aren't in circulation.) This works for most magazines because the money that pays for the magazine isn't really in the money you pay for it, it is in advertising. (something that the earliest Valiants had a few advertisements relating to the comic, then they went to no advertising, and then they slowly increased their advertising load until it got very risky.) The way that advertisers pay is by... distribution numbers. The higher the distribution number, the more an ad costs in a magazine (within brakets of course). And this is why many publication will prefer to give away their product for free than to lose a customer (while other people are actually buying it; I've been getting TV Guide for free for about four months (never paid, ever), and I tried to cancel and it didn't work), the more customers, even involuntary, non-paying, ones, the more money from advertising.
Back to comics. The concept of printing up...I dunno... a million copies of a comic book that has, at most, 100,000 buyers is silly. Archie comics, that are not made for speculation, can be sold everywhere because... they are already a universal symbol to the extent of People Magazine. The marketing speculation for how many more copies of a comic to print if you want them in every CVS... it's a lot of research because you are now putting an impulse buy in an impulse location for more or less the first time. Oh, and the comic book owners would not be happy, I think he mentioned something about that too. Actually I think that the comic store owners was the bulk of his argument.
Geez, I'm losing my memory.
As usual pay no attention to me, I can't even remember what I was replying to. And now I ended a sentance a prepostion with. It's all downhill from here.
What I have heard:
He claimed that the problem with comics is that they are "an impulse buy at a non-impulse location" in other words, you have to actually go to a "comic store" to buy "comic books" unlike, say... a copy of Sports Illustrated, with a picture of a girl wearing no clothes, that you can buy at any street corner. Magazines are produced at extrememly high numbers and when the month is up for that issue, they are sent back. (What is done with them.. I dunno. They aren't in circulation.) This works for most magazines because the money that pays for the magazine isn't really in the money you pay for it, it is in advertising. (something that the earliest Valiants had a few advertisements relating to the comic, then they went to no advertising, and then they slowly increased their advertising load until it got very risky.) The way that advertisers pay is by... distribution numbers. The higher the distribution number, the more an ad costs in a magazine (within brakets of course). And this is why many publication will prefer to give away their product for free than to lose a customer (while other people are actually buying it; I've been getting TV Guide for free for about four months (never paid, ever), and I tried to cancel and it didn't work), the more customers, even involuntary, non-paying, ones, the more money from advertising.
Back to comics. The concept of printing up...I dunno... a million copies of a comic book that has, at most, 100,000 buyers is silly. Archie comics, that are not made for speculation, can be sold everywhere because... they are already a universal symbol to the extent of People Magazine. The marketing speculation for how many more copies of a comic to print if you want them in every CVS... it's a lot of research because you are now putting an impulse buy in an impulse location for more or less the first time. Oh, and the comic book owners would not be happy, I think he mentioned something about that too. Actually I think that the comic store owners was the bulk of his argument.
Geez, I'm losing my memory.
As usual pay no attention to me, I can't even remember what I was replying to. And now I ended a sentance a prepostion with. It's all downhill from here.
- jedimarley
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well, I think the variations are limited to the corner box saying "newsstand sales" instead of "direct sales" and the paper stock used for the newsstand issues appears to differ slightly.jedimarley wrote:So there could be quite a few cover variations for late Valiants and accliaims out there.
Have to start keeping my eyes open for these.
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In 2000, I was browsing a 99 cent store that was going out of business and they had a whole box full of re-bagged VALIANTS, three to a bag, but I forget the price for each.Vault-Keeper wrote:I think they did it with the core titles that were left after Acclaim axed all the low selling titles like Psi-Lords, Geomancer, Harbinger, Dr. Mirage, Secret Weapons, Rai, etc. These issues were returnable so any remainder copies that made it into the secondary market were small, IMO. The only issues of them around would basically be the ones that were actually sold. Unless there was a program where these were put in a plastic bag with several other comics for bargain resale that I've seen in some department stores during the 90's.---Stevejedimarley wrote:Did all Valiant titles see newsstand distribution?
Or was it select titles?
I looked through them and it seemed to be ALL commons in EVERY bag. So, maybe that kind of program was in effect. (I didn't buy a one of them, as they weren't sold by Voyager that way, so to me they weren't company-line related material). If the bags had VALIANT logos or something like that, I would've probably picked them all up.
- dino
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Dude you could have got some money for those today.mrwoogieman wrote:In 2000, I was browsing a 99 cent store that was going out of business and they had a whole box full of re-bagged VALIANTS, three to a bag, but I forget the price for each.Vault-Keeper wrote:I think they did it with the core titles that were left after Acclaim axed all the low selling titles like Psi-Lords, Geomancer, Harbinger, Dr. Mirage, Secret Weapons, Rai, etc. These issues were returnable so any remainder copies that made it into the secondary market were small, IMO. The only issues of them around would basically be the ones that were actually sold. Unless there was a program where these were put in a plastic bag with several other comics for bargain resale that I've seen in some department stores during the 90's.---Stevejedimarley wrote:Did all Valiant titles see newsstand distribution?
Or was it select titles?
I looked through them and it seemed to be ALL commons in EVERY bag. So, maybe that kind of program was in effect. (I didn't buy a one of them, as they weren't sold by Voyager that way, so to me they weren't company-line related material). If the bags had VALIANT logos or something like that, I would've probably picked them all up.
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- jedimarley
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- dino
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Yup I've got one. It looks photocopied in fact, I'm just curious if people wanted it on the list? I guess since it isn't on the price guide it should be here.magnusr wrote:Both... It's titled Valiant Voice but printed on a big folded flyer paper.dino wrote:Is that a valiant voice or a promo flyer?
/Magnus
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Valiant Completists
Dino,
Since you have the VCVSS comics, you "gotta" add the Turok Signature Series card that Dan came up with....
Since you have the VCVSS comics, you "gotta" add the Turok Signature Series card that Dan came up with....
- dino
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Re: Valiant Completists
It's already there under PrintsBosk wrote:Dino,
Since you have the VCVSS comics, you "gotta" add the Turok Signature Series card that Dan came up with....
Lithographs & Prints -
Valiant Fan Club Bloodshot V1 Meets Bloodshot V2 numbered litho (out of 50)
X-O Manowar #0 litho - Gold signed by Quesada some with COA's (out of 1200)
X-O Manowar #0 litho - Platinum signed by Quesada & Palmiotti with COA (100)
Ninjak #1 litho signed by Quesada some with COA's (out of 1200)
Quantum & Woody colour litho
Darque Accliam litho
X-O Manowar #0 Traveling Art Show print signed by Quesada & Palmiotti with COA (1000)
Sonic Dan's Turok Signature Series Card & Limited Edition Print Set (out of 42) featuring Valiant Era VP11 Turok card signed by Timothy Truman. Some came with a signed comic.
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