New Trades for $15? Isn't that too much.

[Aram]

At 9.99, i'd buy em all. At 14.99 I wont be buying them anymore.

Valiant is following an INDUSTRY MODEL with $9.99 intro trades and standard priced, $14.99, trades after that. It has worked for Y The Last Man, Fables, Saga, and at least 10-20 others I can find for you within a few min looking.

Trades are not a product you buy, in general, after reading singles. They are a separate line for people who do not generally read single issues. I know many here are collecting both but that's not the norm, most of my XO Volume 1 sales were to people who'd never read it before. $9.99 price point gets them to try it, but you don't need to keep underselling to keep them coming, it's not worth it, companies don't make much on $9.99 volumes. Even DC has changed the price on Y vol 1 and Fables vol 1 to $14.99 after the first few printings.

9.99 is what most businesses call customer acquisition cost. You lose money but hopefully make it up on later offerings.

I agree with raising it from 9.99, however at the same time those other properties you mentioned generally priced their tpbs at a savings over the regular issues at a savings equal to getting one free issue at cover price. If VEI followed likewise the 4 issue arcs would be 11.99 and 5 issue arcs 15.99.

Personally I would be more likely to jump on at those prices. As it is I can't complain since amazon has everything for preorder currently at $10.

I just feel bad for the lcs who wont get my limited funds on these, since they cant compete.

[drmirage]

Truth be told, to me it doesn't matter what the cover price for these books are.

One can get these from Amazon, DCBS, Instock Trades for less than MSRP/SRP.

My LCS offers 25% discount on pre-ordered books.

I know its a free market out there, but someone needs to make $.

[dave]

For me, it's fine. I have decided to wait from now on, and will only be buying the trades. I waited 20 years for Valiant to return, so I can wait a bit to read the books now.

I like the idea of saving a little, and I think today's storytelling is set up better for trades. The old days of reading a mini-story in every book (on every page of some early valiant) appears to be long gone.

I always hope for little extras, and the additional book that TOV provided were really cool.